Any company that wants to succeed needs to have a website, especially in today’s environment where everything is moving digital. However, getting your website discovered on Google is a different issue and is not always simple.
In order to start attracting visitors and expanding your business, we’re going to dive into our top 15 strategies for getting your website recognized on Google (and elsewhere online).
How to Increase Website Visibility on Google
These are the top 15 methods to increasing google visibility for your website:
1. Select keywords for your website’s pages.
2. Create your web pages with Google search in mind.
3. Add extra pages
4. Join web directories
5. Use Google Verification
6. Create catchy page titles
7. Engage influences
8. Produce valuable content
9. Image optimization
10 Utilize Google Ads.
11. Deliver excellent customer service
12. Make a social media post
Be sharable
13.
14. Take advantage of small opportunities
15. Use local media
Let’s start now!
Getting your website listed on Google
Make sure your website can actually be found on Google before anything else. This means that you should confirm that indexing is enabled. The good news is that most of them will make it VERY clear if you’re not set to index. This will look differently depending on the website builder or CMS you’re using.
You might occasionally notice a page that is not indexing even if your site is being indexed. Several tools are available to aid in this. Indexation mistakes can be identified using Google Search Console. You might also search directly in your CMS. For instance, the Yoast plugin for WordPress has a setting that reads something like: Allow search engines to show this post in search results?
Now that we have that out of the way, let’s talk about how to be seen on Google rather than just how to get on Google.
How to make Google notice your website.
Google is the largest player in town when it comes to getting your website recognized, as you may or may not be aware. Here’s how to improve the prominence of your website in Google’s crucial search results.
1. Use keywords to your website’s advantage.
Google doesn’t only take note of quality websites. It identifies pertinent web pages that are most appropriate for a given search.
It’s one thing to create keyword-relevant ads with excellent quality scores. But you should also think about your on-page SEO.
Ensure that every page of your website expressly focuses on a single subject. In order to do this, you must conduct in-depth keyword research to identify high-volume, pertinent phrases, then include those keywords on your page and in your meta tags. Each page has a better chance of appearing on Google’s first page and drawing attention if the issue is more narrowly focused.
2. Make your pages simple for Google to crawl.
Google continuously crawls the internet, adding fresh pages to its index and modifying the profiles of already-indexed pages. Google can add your website to its index and retrieve it for searches more rapidly the simpler you make it for it to crawl through your website and learn what it needs to know. This implies:
• Include keywords associated with your chosen subject in your sites’ meta title, URL, meta description, and picture tags (a core component of image SEO).
• Internal linking your website’s pages to make it easier for crawlers to access the entire website (and more authoritative).
• Checking your site for indexation gaps by doing a technical SEO audit.
3. add more pages to the website.
Have you already started a blog? The easiest strategy to expand the organic reach of your website is without a doubt to start a blog. Every blog article is a chance to stand out on Google and rank for a wider range of keywords.
Do not, however, start a blog solely for the additional pages. Because blog entries offer useful information or advice, Google gives them a higher ranking (and readers visit them). If your blog is a reputable source that adds to the value you offer, it will undoubtedly aid in the visibility of your website to anyone searching for information on Google.
Check out our comprehensive, graphic guide to on-page SEO for tips on getting your blog entries to rank.
4. Include online directories with your website.
Do you want Google to take notice of your website? You may make profiles on a ton of internet platforms and add your website there. The more locations you list your company and provide a link to your website, the more likely it is that people will choose you over your rivals. To be listed, go to these places:
• Google My Business
• Facebook
• Instagram
• LinkedIn
• Yelp (More on this below)
Yellowpages.com, Manta, and Local.com
• Kudzu
• Metromix
• CitySearch
• Foursquare
• LocalGuides
• BBB.org
• Angieslist
• City-Data
For instance, Stateside Vinyl Siding appears when you search for vinyl siding in Pawtucket on Google Maps since business has a Google My Business listing. When you click on the listing, their website is displayed.
How to Make Google Notice Your Website
You have more chances to draw attention to your website the more locations you list it.
5. Request Google verification.
Depending on how simple it is for Google to understand and categorize your website pages, Google will find them when it crawls the web. Want to make it more easier for Google to crawl your pages? Use Google My Business to add your company to Google Maps.
Here is how you do it:
Register for Google My Business.
Locate your company on Google Maps
Register your company with Google Maps.
It is that simple. Waiting for a physical verification code to arrive in the mail and entering it into your Google My Business profile is the last step.
After you’ve claimed your company, Google will verify you and provide you the tools to improve your Google My Business listing. Your company (and website) will begin to gather impressions and clicks (i.e., start being recognized) on Google the more thorough your business listing is.
6. Make catchy titles
Your website pages will be easier to find for both Google and searchers if you add keywords to their titles. Yet you want to stand out, not merely be recognized. Create attention-grabbing titles in order to stand out, but don’t overdo it or make promises you can’t keep.
Your click-through rate can be significantly increased with the use of an engaging title.
Consider these headlines, for instance, if you’re a massage therapist and you have a blog post about the advantages of hot stone massage:
• Not interesting: “Benefits of Hot Stone Massage”
• Too intense: “Why Hot Stone Message Will Transform Your Life”
• Insightful: “6 Reasons to Try a Hot Stone Massage” or “6 Ways a Hot Stone Massage Can Improve Your Health”
7. Communicate with websites and blogs that Google has already found
In your business, look for bloggers and influencers who have already attracted a sizable following. For illustration
• Request that they write a guest blog post for your website. They will share the article with their audience and promote it, which will draw a lot of net new prospects to your website.
• Request to be included in one of their social media posts, reviews, or round-ups with a link to your website.
• Make a guest post writing offer and include a link to your website in the post or the author bio.
Regardless matter the strategy you use, make sure to give back or exchange something of equal or greater worth. Seek for symbiotic alliances and cooperation where both sides aid one another in reaching a larger audience.
8. Create valuable content
Writing about keywords and using those keywords appropriately on your website can make you more visible to Google, but ranking better will make more people aware of you.
Quality is the key to getting better Google rankings. Shortcuts are not available. Google examines the amount of time visitors spend on your website and whether they visit any other pages before leaving. To create a fantastic blog article that is read, remember to:
• Examine a wide range of subjects and respond to the most typical queries pertaining to your keywords.
• To keep readers’ attention and lengthen dwell time, include images, videos, and other media.
• Make an effort to make your website an experience (not just answers)
• Watch load times and mobile optimization
• Obtain links from other reliable Google sources.
Putting more emphasis on quality than ranking will actually help your company rank higher on Google and attract more customers. Make sure you’re sharing your best work online by using our content audit templates.
9. Make compelling visuals
Google picture searches are more common than you may imagine. Make sure your high-resolution images of your goods or services are optimized to appear in image searches by carrying out the following actions:
• Choose a sensible filename.
• To speed up loading, keep the file size modest.
• Insert captions
• Use title and alternative text
• Your XML sitemaps should contain images.
These website examples should provide you lots of picture inspiration.
10. Utilize Google Ads
Paid search advertisements need to be purchased. They can, however, significantly raise your web exposure. For instance, the following is what comes up when you search “personal trainer Boston”:
Of course, Google Ads aren’t free. They do, however, typically convert very well. With Google advertising, you can be sure that your company will appear at the top of the search results, or at the very least, will receive greater attention.
You already have a Google account, right? If you want to know how you compare to the competition, use our Google Advertising Performance Grader.
Do you want to begin? For a comprehensive guide on running Google Ads, visit this page.
11. Offer services that are worthy of reviews
Users can typically sort results in directories based on the quantity of favorable ratings. In other words, it’s crucial that you have both lots and good ratings.
Google is in the same position. The likelihood that a user will click on your listing increases with the quantity and quality of your evaluations.
Make sure to: to increase the number of reviews on Google and other platforms.
• Provide outstanding services to your current AND potential customers. Respect each person, act sincere and openly, and attempt to find solutions to problems as soon as possible. If you do all of things, you’ll definitely get good feedback.
• Ask! Never hesitate to request five-star reviews from happy clients. They will typically be delighted to do so (as long as you make it easy for them). If you’re unsure, start with a small number of devoted clients. (Learn how to request reviews here.)
React to your reviews, both favorable and unfavorable.
Your business will be more visible to relevant customers thanks to increased rankings on Google and directory searches.
12. Make a social media post
Actively posting to your company’s social media accounts is one of the easiest (and most economical) ways to draw attention to your website.
Every time you post something, you are not required to advertise your company. An excellent guideline is that 20% of your postings should directly promote your company. The remainder should consist of informative how-tos and instructions you have written, as well as other material you find intriguing.
To make your postings stand out on social media, be involved. For instance:
• Ask questions that will spark a discussion
• In addition to being entertaining, respond to your followers’ questions.
Tips for Making Google Notice Your Website
• Sign up for groups on Facebook and LinkedIn.
• Use well-known or unique hashtags
• Promoting your website as a resource for answers to issues posed on social media
Moreover, keep in mind that occasionally your social network profiles and posts may appear on the front page.
13. Noticeability plus shareability
Why not get your website’s followers to notice it as well, in addition to your own social media following? To increase the appeal of your postings, use appealing photographs, intriguing captions, and pertinent subjects. Make sure to notify a brand on social media or by email if you link to one in one of your blog posts if you like it.
This may result in a cascade of reposts, enabling you to reach a larger online audience.
14. Utilize local media
Numerous regional media outlets will feature you in their articles for no cost or for a small fee.
Try out-of-home advertising if you’re willing to spend some money on billboards.
Call out to local publications, periodicals, radio stations, and news outlets with a compelling article about your company or a forthcoming event, and point people there for additional details. Advertisements in local newspapers and periodicals will also aid in bringing in some new visitors to your website.
15. Seize every chance you get to stand out.
In every possible way, promote your website. Put it in your email signature, on fliers for promotions, receipts, and invoices. Perhaps you should even stick a decal on your car! You’ll see increased visitors to your website as more people see your URL.
Get your website visible on search Engines today.
Do you want Google to take notice of your website right now? Want your website to rank higher, appear on more pages in search results, attract higher-quality visitors, and produce more leads and sales? Use the following tactics, which we’ll recap now:
These are the most effective methods for raising website visibility.
1. Use keywords to market your website
2. Make your pages simple for Google to crawl
3. add more pages to the website
4. Include online directories with your website.
5. Request Google verification.
6. Make catchy titles
7. Contact websites that Google has already identified
8. Create quality content
9. Employ compelling images
10. Conduct a Google Ads campaign
11. Offer services with excellent testimonials
12. Make a social media post
13. Noticeability plus shareability
14. Utilize regional media
15. Seize every chance you get to stand out.
